News & Insights
I Don’t Know How to Do SEO in 2025
How to Start From Level 1 in the “New SEO” Game
If you’ve found yourself saying “I don’t know how to do SEO anymore”, you’re not alone.
In Cyprus and around the world, search is changing faster than ever. It’s no longer about ranking on Google alone, it’s about being visible everywhere people search.
From AI chatbots to YouTube, Bing Copilot, and TikTok search, brands in Cyprus must now optimise across multiple channels to stay ahead. That’s why at Create, we call it Search Everywhere Optimisation, or the “New SEO Game”.
Here’s how to play and win.
Level 1: Master Traditional SEO
Every great strategy begins with the basics.
Before your business in Cyprus can appear in AI results or voice searches, your website must have a strong SEO foundation.
Start here:
- Audit your site for speed, technical errors, and indexing issues, our Web Design and Development team ensures every website is built SEO ready
- Research Cyprus-specific keywords to capture local traffic and search intent
- Optimise your titles, meta descriptions, and headers with local relevance
- Build backlinks through local directories, guest posts, and digital PR
Traditional SEO remains the backbone of online visibility. Think of it as the tutorial level, the one you can’t skip.
Level 2: Optimise for AI Search
AI is redefining search in 2025.
From Google’s AI Overviews to ChatGPT Search, Perplexity, and Bing Copilot, these systems use language understanding, not just keywords.
To level up:
- Write structured content that AI can interpret easily
- Use clear, factual language that’s likely to be cited
- Create original, data-driven content that AI models can trust
- Check how your brand appears in AI-generated answers
AI doesn’t just crawl websites, it reads and references them.
Your goal? Become a source AI tools trust to recommend to users.
Learn more about our Digital Marketing and SEO Services in Cyprus designed for AI-driven optimisation.
Level 3: Add Paid Search Power
In 2025, SEO and paid visibility work together.
Even the strongest organic strategy performs better when supported by paid campaigns that reinforce brand visibility.
Your next mission:
- Run Google Ads for Cyprus-based and high-intent keywords
- Create YouTube Search Ads targeting competitors’ audiences
- Use Microsoft Ads to reach Bing and AI-powered results
- Track visibility and conversions across all platforms
Paid search doesn’t replace SEO, it accelerates it.
Together, they make sure your business dominates visibility across Cyprus and beyond.
Explore how we combine paid and organic strategies in our Performance Marketing for Property Developers approach.
Level 4: Prepare for LLM Answer SEO
Welcome to the final level, where AI models like ChatGPT, Claude, and Gemini become the new search engines.
These systems don’t just show links, they provide direct answers.
Your challenge is to make your Cyprus brand the answer they trust.
How to win this stage:
- Publish expert-level, long-form content that answers key questions
- Use clear entities (names, products, locations) AI can recognise
- Add reliable data, citations, and structured markup
- Keep your brand consistent across all channels
LLM SEO is the future of visibility without clicks.
It’s about building authority and trust the same principles that power real-world business success in Cyprus.
To learn more about creating authoritative content that ranks and converts, visit our SEO for Real Estate Developers in Cyprus guide, one of our most in-demand resources for 2025.
FAQs
- What is “Search Everywhere Optimisation”?
It’s an advanced SEO approach that ensures your brand appears across Google, AI search, YouTube, Bing, and social search, essential for visibility in Cyprus today. - Is SEO still important in 2025?
Yes. But it now goes beyond traditional rankings. In 2025, SEO in Cyprus combines AI optimisation, paid visibility, and local content authority. - How do I start improving my SEO today?
Begin with a local audit and keyword plan for Cyprus, then move toward AI-structured content and integrated digital marketing. - How long does it take to see SEO results in Cyprus?
Typically, 3–6 months for steady traffic growth, faster when paired with paid campaigns and technical optimisation.
Level Up With Create
At Create, we help businesses across Cyprus master every level of modern SEO from technical audits to AI-driven optimisation and paid visibility.
Whether you’re a real estate developer, hospitality brand, or local business, we’ll build a Cyprus-focused SEO strategy that scales with your goals and adapts to evolving search trends.
📞 +357 967 30883
✉️ info@createcy.com
🌐 www.createcy.com