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.button{min-height:46px;padding-inline:22px;font-size:12px}\n#create-rebrand .menu-call{display:table;margin-top:18px;font-size:12px;line-height:1.5;color:var(--emerald);text-decoration:underline;text-decoration-color:transparent;text-underline-offset:5px;transition:text-decoration-color .18s ease}\n#create-rebrand .menu-call:hover,#create-rebrand .menu-call:focus-visible{text-decoration-color:currentColor}\n#create-rebrand .menu-contact{display:flex;flex-direction:column;align-items:flex-start;gap:13px;padding-top:26px;font-size:14px;line-height:1.5}\n#create-rebrand .menu-contact a,#create-rebrand .menu-socials a{color:var(--white);text-decoration:underline;text-decoration-color:transparent;text-underline-offset:5px;transition:text-decoration-color .18s ease}\n#create-rebrand .menu-contact a:hover,#create-rebrand .menu-contact a:focus-visible,#create-rebrand .menu-socials a:hover,#create-rebrand .menu-socials a:focus-visible{text-decoration-color:currentColor}\n#create-rebrand 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2)}}\n@media(max-width:767px){#create-rebrand .work-carousel{gap:18px;padding-bottom:18px}\n#create-rebrand .work-carousel .work-card{flex-basis:88%}\n#create-rebrand .work-carousel .work-image,#create-rebrand .work-carousel .work-card.secondary-project .work-image{aspect-ratio:1.3}\n#create-rebrand .work-carousel-controls{margin-top:8px}\n#create-rebrand .logo-viewport{height:126px}\n#create-rebrand .logo-group{--logo-columns:3;gap:26px;padding:18px 13px}\n#create-rebrand .logo-group img{width:90px;height:90px;aspect-ratio:1}\n#create-rebrand .logo-track.is-looping .logo-group img{width:90px;height:90px}}\n@media(prefers-reduced-motion:reduce){#create-rebrand .logo-viewport{height:auto;overflow:visible}\n#create-rebrand .logo-track,#create-rebrand .logo-track.is-looping{display:block;width:100%;animation:none!important;transform:none!important}\n#create-rebrand .logo-group,#create-rebrand .logo-track.is-looping .logo-group{display:grid;grid-template-columns:repeat(var(--logo-columns),minmax(0,1fr));width:auto;gap:20px;padding:18px 30px}\n#create-rebrand .logo-group[aria-hidden=\"true\"],#create-rebrand .logo-track.is-looping .logo-group[aria-hidden=\"true\"]{display:none}\n#create-rebrand .logo-group img,#create-rebrand .logo-track.is-looping .logo-group img{max-width:100%;height:auto;aspect-ratio:1}\n#create-rebrand .work-carousel{scroll-behavior:auto}}\n#create-rebrand .project-action>span{text-decoration-line:underline;text-decoration-color:transparent;text-underline-offset:5px;text-decoration-thickness:1px;transition:text-decoration-color .18s ease,color .18s ease}\n#create-rebrand .project-link:hover .project-action>span,#create-rebrand .project-link:focus-visible .project-action>span{text-decoration-color:currentColor;color:var(--ink)}\n#create-rebrand .work-carousel .work-image.sunset-photo img{object-fit:cover;object-position:center}\n#create-rebrand .about-snippet{display:grid;grid-template-columns:1.2fr 1fr;align-items:center;gap:clamp(40px,7vw,130px)}\n#create-rebrand .about-copy p{font-size:clamp(19px,1.55vw,25px);line-height:1.5;margin:0 0 26px;max-width:650px}\n#create-rebrand .platforms{padding-bottom:var(--space)}\n#create-rebrand .platforms h2{font-size:clamp(32px,3.3vw,52px)}\n#create-rebrand .platform-grid{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}\n#create-rebrand .platform-tile{background:var(--white);border-radius:var(--radius);padding:clamp(25px,2.5vw,40px);min-height:170px;display:flex;flex-direction:column;justify-content:space-between;gap:30px}\n#create-rebrand .platform-name{font-size:clamp(23px,2vw,32px);font-weight:500;line-height:1.1;letter-spacing:-.035em;color:var(--emerald)}\n#create-rebrand .platform-role{font-size:12px;line-height:1.4}\n#create-rebrand .review-action{display:flex;justify-content:center;margin-top:32px}\n#create-rebrand .footer-panel{background:var(--canvas);color:var(--emerald);padding:clamp(30px,4.5vw,76px);border-radius:32px}\n#create-rebrand .footer-cta{align-items:flex-end;padding-bottom:56px;gap:35px}\n#create-rebrand .footer-cta h2{font-size:clamp(48px,5.3vw,90px);letter-spacing:-.045em;max-width:1000px}\n#create-rebrand .footer-cta .eyebrow{margin-bottom:24px}\n#create-rebrand .footer-panel .button{min-height:52px;padding-inline:30px}\n#create-rebrand .footer-panel .button:hover{background:var(--ink);color:var(--white)}\n#create-rebrand .footer-contact-grid{display:grid;grid-template-columns:1fr 1fr 1.2fr;gap:28px;padding-top:30px;border-top:1px solid #063B2530}\n#create-rebrand .footer-contact-grid .footer-label{margin-bottom:12px}\n#create-rebrand .footer-contact-grid a{font-size:clamp(16px,1.55vw,24px);line-height:1.3;letter-spacing:-.02em;text-decoration:underline;text-decoration-color:transparent;text-underline-offset:5px;transition:text-decoration-color .18s ease}\n#create-rebrand .footer-contact-grid a:hover{color:var(--ink);text-decoration-color:currentColor}\n#create-rebrand .footer-main{border-top:0;padding-block:65px;grid-template-columns:1.7fr 1fr 1fr}\n#create-rebrand .footer-links a:hover,#create-rebrand .footer-legal a:hover{text-decoration:underline;text-underline-offset:4px}\n@media(max-width:1100px){#create-rebrand .platform-grid{grid-template-columns:repeat(2,minmax(0,1fr))}\n#create-rebrand .footer-contact-grid{grid-template-columns:1fr 1fr;gap:28px}\n#create-rebrand .footer-contact-grid>div:last-child{grid-column:1\/-1}\n#create-rebrand .footer-cta{flex-direction:column;align-items:flex-start;gap:30px}}\n@media(max-width:767px){#create-rebrand .work-caption{padding:24px}\n#create-rebrand .work-caption h3,#create-rebrand .work-card.secondary-project .work-caption h3{font-size:27px}\n#create-rebrand .about-snippet{grid-template-columns:1fr;gap:28px}\n#create-rebrand .about-copy p{font-size:18px}\n#create-rebrand .platform-grid{gap:14px}\n#create-rebrand .platform-tile{padding:24px 20px;min-height:150px;gap:30px}\n#create-rebrand .platform-name{font-size:23px}\n#create-rebrand .platform-role{font-size:11px}\n#create-rebrand .platforms h2{font-size:36px}\n#create-rebrand .footer-panel{padding:30px 24px;border-radius:24px}\n#create-rebrand .footer-cta{padding-bottom:36px;gap:28px}\n#create-rebrand .footer-cta h2{font-size:clamp(40px,10.2vw,62px)}\n#create-rebrand .footer-cta .eyebrow{font-size:10px;margin-bottom:22px}\n#create-rebrand .footer-contact-grid{grid-template-columns:1fr;gap:28px;padding-top:28px}\n#create-rebrand .footer-contact-grid>div:last-child{grid-column:auto}\n#create-rebrand .footer-contact-grid a{font-size:20px}\n#create-rebrand .footer-main{grid-template-columns:1fr 1fr;padding-block:48px;gap:36px 24px}\n#create-rebrand .footer-brand{grid-column:1\/-1}}\n#create-rebrand .site-header,#create-rebrand .site-header.is-scrolled{position:fixed;inset:18px 0 auto;z-index:20;background:transparent;box-shadow:none;backdrop-filter:none;-webkit-backdrop-filter:none}\n#create-rebrand .nav{position:relative;display:grid;grid-template-columns:1fr auto 1fr;align-items:center;padding:14px 22px;gap:24px;background:#EDEDEDEB;backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px);border-radius:18px;box-shadow:0 7px 28px #14161512;transition:background-color .18s ease}\n#create-rebrand .is-scrolled .nav{background:#EDEDEDF2}\n#create-rebrand .nav .wordmark{margin:0;justify-self:start;font-size:38px}\n#create-rebrand .nav-links{gap:26px;justify-self:center}\n#create-rebrand .nav>.button{justify-self:end}\n#create-rebrand .hero{padding-top:clamp(155px,12vw,225px)}\n#create-rebrand .nav-services{position:static}\n#create-rebrand .services-dropdown{top:100%;left:50%;width:min(1120px,100%);padding-top:12px}\n#create-rebrand .dropdown-panel{display:grid;grid-template-columns:.85fr 2fr;gap:20px;background:var(--emerald);color:var(--white);border-radius:22px;padding:22px;box-shadow:0 15px 45px #14161520}\n#create-rebrand .mega-intro{display:flex;flex-direction:column;align-items:flex-start;gap:30px;padding:26px;background:#FFFFFF0A;border-radius:16px}\n#create-rebrand .mega-intro .eyebrow{margin:0;font-size:10px}\n#create-rebrand .mega-intro h3{font-size:clamp(22px,2vw,29px);letter-spacing:-.025em;font-weight:500;line-height:1.2;margin:0}\n#create-rebrand .dropdown-panel .mega-intro .button{display:inline-flex;padding:0 20px;min-height:44px;font-size:12px;border-radius:999px;background:var(--white);color:var(--emerald);margin-top:auto}\n#create-rebrand .dropdown-panel .mega-intro .button:hover{background:var(--ink);color:var(--white)}\n#create-rebrand .mega-links{display:grid;grid-template-columns:1fr 1fr;gap:8px}\n#create-rebrand .dropdown-panel .mega-links 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48px;grid-template-rows:48px auto;justify-content:center;column-gap:12px;row-gap:12px;margin:14px auto 0;padding:0}\n#create-rebrand .carousel-controls[hidden]{display:none}\n#create-rebrand .carousel-control{width:48px;height:48px;padding:0;line-height:1;display:flex;align-items:center;justify-content:center;appearance:none;box-sizing:border-box;flex-shrink:0;background:var(--white);color:var(--emerald)}\n#create-rebrand .carousel-control svg{display:block;width:20px;height:20px;flex-shrink:0}\n#create-rebrand .carousel-previous{grid-column:1;grid-row:1}\n#create-rebrand .carousel-next{grid-column:2;grid-row:1}\n#create-rebrand .carousel-position{grid-row:2;grid-column:1\/-1;display:block;text-align:center;font-size:12px;line-height:1.4;font-variant-numeric:tabular-nums}\n#create-rebrand .carousel-control:hover:not(:disabled){background:var(--ink);color:var(--white)}\n#create-rebrand .carousel-control:disabled{opacity:.35;cursor:default}\n#create-rebrand .insights{background:var(--canvas)}\n#create-rebrand .insight-card{overflow:hidden;background:var(--white);border-radius:var(--radius);box-shadow:0 10px 32px #14161508;display:flex}\n#create-rebrand .insight-card-link{display:flex;flex-direction:column;width:100%;height:100%}\n#create-rebrand .insight-cover{aspect-ratio:1.5;background:var(--emerald);color:var(--white);padding:clamp(25px,2.4vw,38px);display:flex;flex-direction:column;justify-content:space-between;gap:28px}\n#create-rebrand .insight-cover-title{font-size:clamp(29px,3vw,48px);line-height:1.05;letter-spacing:-.04em;font-weight:500}\n#create-rebrand .insight-cover-label{font-size:10px;letter-spacing:.08em;text-transform:uppercase}\n#create-rebrand .insight-caption{padding:26px 24px;display:flex;flex-direction:column;flex:1;align-items:flex-start}\n#create-rebrand .insight-meta{font-size:11px;line-height:1.4;margin:0 0 16px;color:var(--emerald)}\n#create-rebrand .insight-caption 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.carousel-track>*{flex-basis:calc(47% - var(--gap)\/2)}\n#create-rebrand .footer-main{grid-template-columns:1fr 1.4fr .8fr}\n#create-rebrand .footer-brand{grid-column:1\/-1}\n#create-rebrand .mega-description{font-size:11px}\n#create-rebrand .mega-title{font-size:15px}}\n@media(max-width:900px){#create-rebrand .site-header,#create-rebrand .site-header.is-scrolled{top:12px}\n#create-rebrand .nav{grid-template-columns:1fr auto;padding:12px 15px}\n#create-rebrand .nav-links,#create-rebrand .nav>.button{display:none}\n#create-rebrand .nav .wordmark{font-size:35px}\n#create-rebrand .menu-toggle{display:flex;justify-self:end}\n#create-rebrand .hero{padding-top:145px}\n#create-rebrand .services-dropdown{display:none}}\n@media(max-width:767px){#create-rebrand .carousel-track{gap:18px;padding-bottom:18px}\n#create-rebrand .carousel-track>*{flex-basis:88%}\n#create-rebrand .carousel-controls{margin-top:12px}\n#create-rebrand .work .section-head,#create-rebrand .client-proof 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0;margin-top:18px;min-height:0;border:0;border-radius:0;background:none;color:var(--white);font-size:13px;font-weight:500;line-height:1.5;text-decoration:underline;text-decoration-color:transparent;text-underline-offset:5px;text-decoration-thickness:1px;transition:text-decoration-color .18s ease}\n#create-rebrand .service-list .deliverables a.service-link:hover,#create-rebrand .service-list .deliverables a.service-link:focus-visible{text-decoration-color:currentColor;background:none;color:var(--white)}\n#create-rebrand .project-action>span{display:inline;padding:0;min-height:0;border-radius:0;background:none;color:var(--emerald);font-size:13px;text-decoration:underline;text-decoration-color:transparent;text-underline-offset:5px;text-decoration-thickness:1px;transition:text-decoration-color .18s ease,color .18s ease}\n#create-rebrand .project-link:hover .project-action>span,#create-rebrand .project-link:focus-visible .project-action>span{background:none;color:var(--ink);text-decoration:underline;text-decoration-color:currentColor}\n#create-rebrand .visually-hidden,#create-rebrand .carousel-position{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap;padding:0;margin:-1px;border:0}\n#create-rebrand .carousel-controls{position:relative;grid-template-rows:48px;row-gap:0;margin-top:20px}\n#create-rebrand .brand-proof{padding-bottom:0}\n#create-rebrand .work{padding-top:var(--space);padding-bottom:var(--space)}\n#create-rebrand .services.section,#create-rebrand .about-snippet.section,#create-rebrand .insights.section,#create-rebrand .client-proof.section{padding-block:var(--space)}\n#create-rebrand .client-proof{border-top:1px solid #14161518}\n#create-rebrand .about-numbers{grid-column:1\/-1;width:100%;padding-top:clamp(40px,4vw,64px);border-top:1px solid #14161518}\n#create-rebrand .about-numbers>.eyebrow{margin-bottom:32px}\n#create-rebrand .metrics-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:clamp(28px,5vw,80px)}\n#create-rebrand .metric{min-width:0}\n#create-rebrand .metric-value{display:block;color:var(--emerald);font-size:clamp(64px,7vw,104px);line-height:1;letter-spacing:-.05em;font-weight:500;font-variant-numeric:tabular-nums}\n#create-rebrand .metric-suffix{display:inline-block;position:relative;top:-.4em;margin-left:4px;font-size:.5em;letter-spacing:normal}\n#create-rebrand .metric-label{display:block;margin-top:18px;font-size:14px;line-height:1.4}\n#create-rebrand .nav-links{gap:20px;font-size:13px}\n#create-rebrand .nav-services-trigger{font-size:13px}\n@media(min-width:901px){#create-rebrand .nav-links .secondary-nav{display:block}}\n@media(max-width:1100px) and (min-width:901px){#create-rebrand .nav-links{gap:15px;font-size:12px}\n#create-rebrand .nav-services-trigger{font-size:12px}\n#create-rebrand .nav{padding-inline:16px;gap:16px}\n#create-rebrand .nav>.button{font-size:12px;padding-inline:20px}\n#create-rebrand .nav .wordmark{font-size:34px}}\n@media(max-width:767px){#create-rebrand .about-numbers{padding-top:36px}\n#create-rebrand .about-numbers>.eyebrow{margin-bottom:28px}\n#create-rebrand .metrics-grid{gap:18px}\n#create-rebrand .metric-value{font-size:clamp(38px,10vw,52px)}\n#create-rebrand .metric-suffix{margin-left:2px}\n#create-rebrand .metric-label{font-size:11px;margin-top:14px}\n#create-rebrand .carousel-controls{margin-top:18px}}\n#create-rebrand .wordmark{font-weight:700}\n#create-rebrand .hero-bottom{flex-direction:column;align-items:flex-start;justify-content:flex-start;gap:28px}\n#create-rebrand .hero-actions{justify-content:flex-start}\n#create-rebrand .metrics-grid{grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}\n#create-rebrand .project-models .work-image img{object-position:center 45%}\n#create-rebrand .project-drcos .work-image img{object-position:center 55%}\n#create-rebrand .project-grigoriou .work-image img{object-position:center 35%}\n#create-rebrand .back-to-top{position:fixed;right:clamp(20px,2.5vw,40px);bottom:24px;z-index:18;box-shadow:0 6px 24px #14161512}\n#create-rebrand .back-to-top[hidden]{display:none}\n@media(max-width:1100px){#create-rebrand .metrics-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:36px 20px}}\n@media(max-width:767px){#create-rebrand .metrics-grid{gap:28px 14px}\n#create-rebrand .metric-value{font-size:clamp(54px,14vw,72px)}\n#create-rebrand .back-to-top{right:20px;bottom:20px}}\n#create-rebrand .nav-links>a,#create-rebrand .nav-services-link,#create-rebrand .nav-services-trigger{transition:color .18s ease}\n#create-rebrand .nav-links>a:hover,#create-rebrand .nav-links>a:focus-visible,#create-rebrand .nav-links>a[aria-current],#create-rebrand .nav-services-trigger:hover,#create-rebrand .nav-services-trigger:focus-visible,#create-rebrand .nav-services-trigger[aria-current],#create-rebrand .nav-services-trigger[aria-expanded=\"true\"]{color:var(--emerald)}\n#create-rebrand .metric-note{display:block;margin-top:5px;font-size:11px;line-height:1.4;color:var(--ink)}\n#create-rebrand .project-artifex .work-image img{object-position:center 55%}\n#create-rebrand .growth-engine{background:var(--emerald);color:var(--white)}\n#create-rebrand .growth-heading{display:grid;grid-template-columns:1.3fr .7fr;gap:clamp(28px,6vw,100px);align-items:end;margin-bottom:clamp(44px,5vw,76px)}\n#create-rebrand .growth-heading .eyebrow{margin-bottom:20px}\n#create-rebrand .growth-heading h2{color:var(--white)}\n#create-rebrand .growth-heading>p{font-size:18px;line-height:1.5;margin:0;max-width:390px;color:#FFFFFFD9}\n#create-rebrand .growth-steps{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:clamp(20px,2.5vw,40px)}\n#create-rebrand .growth-step{border-top:1px solid #FFFFFF45;padding-top:24px}\n#create-rebrand .growth-number{display:block;font-size:14px;line-height:1;letter-spacing:.04em;color:#FFFFFFB8;margin-bottom:38px;font-variant-numeric:tabular-nums}\n#create-rebrand .growth-step h3{font-size:clamp(23px,2vw,31px);font-weight:500;line-height:1.1;letter-spacing:-.025em;color:var(--white);margin:0 0 18px}\n#create-rebrand .growth-step p{font-size:14px;line-height:1.6;color:#FFFFFFD9;margin:0;max-width:265px}\n@media(max-width:1100px){#create-rebrand .growth-steps{grid-template-columns:repeat(3,minmax(0,1fr));gap:36px 28px}\n#create-rebrand .growth-number{margin-bottom:25px}}\n@media(max-width:767px){#create-rebrand .growth-heading{grid-template-columns:1fr;gap:24px;margin-bottom:36px}\n#create-rebrand .growth-heading>p{font-size:16px;max-width:420px}\n#create-rebrand .growth-steps{grid-template-columns:1fr;gap:28px}\n#create-rebrand .growth-step{display:grid;grid-template-columns:36px 1fr;column-gap:14px;row-gap:12px;padding-top:24px}\n#create-rebrand .growth-number{grid-column:1;grid-row:1;margin:4px 0 0}\n#create-rebrand .growth-step h3{grid-column:2;grid-row:1;font-size:26px;margin:0}\n#create-rebrand .growth-step p{grid-column:2;grid-row:2;max-width:420px;font-size:15px}}\n#create-rebrand .services-heading{display:grid;grid-template-columns:1.25fr .75fr;gap:clamp(28px,7vw,120px);align-items:end;margin-bottom:clamp(40px,4vw,64px)}\n#create-rebrand .services-heading .eyebrow{margin-bottom:20px}\n#create-rebrand .services-heading h2{color:var(--white)}\n#create-rebrand .services-heading>p{max-width:390px;margin:0;font-size:18px;line-height:1.5;color:#FFFFFFD9}\n#create-rebrand .service-accordion{overflow-anchor:none;border-top:1px solid #FFFFFF45}\n#create-rebrand .service-item{position:relative;margin:0;border:0;border-bottom:1px solid #FFFFFF45}\n#create-rebrand .service-item>summary{display:flex;align-items:center;justify-content:space-between;gap:24px;list-style:none;padding:25px 4px;cursor:pointer;color:var(--white);border-radius:16px}\n#create-rebrand .service-item>summary::-webkit-details-marker{display:none}\n#create-rebrand .service-item>summary::marker{content:''}\n#create-rebrand .service-item>summary h3{margin:0;color:inherit;font-size:clamp(23px,2.35vw,36px);font-weight:500;letter-spacing:-.025em;line-height:1.15}\n#create-rebrand .service-toggle-mark{position:relative;display:block;width:20px;height:20px;flex:0 0 20px}\n#create-rebrand .service-toggle-mark:before,#create-rebrand .service-toggle-mark:after{content:'';position:absolute;background:currentColor;left:2px;right:2px;top:9px;height:1px}\n#create-rebrand .service-toggle-mark:after{transform:rotate(90deg)}\n#create-rebrand .service-item[open] .service-toggle-mark:after{transform:rotate(0)}\n#create-rebrand .service-item>summary:hover{color:#FFFFFFC9}\n#create-rebrand .service-item>summary:focus-visible{outline:2px solid var(--white);outline-offset:5px;box-shadow:none}\n#create-rebrand .service-item[open]{background:var(--white);color:var(--ink);border:0;border-radius:var(--radius);margin-block:14px;min-height:450px}\n#create-rebrand .service-item[open]>summary{padding:32px 32px 18px calc(42% + 32px);color:var(--ink)}\n#create-rebrand .service-item[open]>summary:hover{color:var(--emerald)}\n#create-rebrand .service-item[open]>summary:focus-visible{outline-color:var(--emerald);outline-offset:-6px}\n#create-rebrand .service-panel{min-height:260px;padding:0 32px 32px calc(42% + 32px)}\n#create-rebrand .service-copy{display:flex;flex-direction:column;align-items:flex-start;min-height:226px}\n#create-rebrand .service-lead{margin:0 0 14px;font-size:clamp(21px,1.8vw,29px);line-height:1.25;letter-spacing:-.02em;font-weight:500;color:var(--emerald)}\n#create-rebrand .service-description{margin:0 0 24px;max-width:610px;font-size:16px;line-height:1.55;color:var(--ink)}\n#create-rebrand .service-capabilities{list-style:none;display:flex;flex-wrap:wrap;gap:7px;padding:0;margin:0 0 24px}\n#create-rebrand .service-capabilities li{padding:8px 12px;border-radius:99px;background:var(--canvas);color:var(--emerald);font-size:11px;line-height:1.3;font-weight:500}\n#create-rebrand .service-detail-link{display:inline-flex;align-items:center;min-height:32px;margin-top:auto;color:var(--emerald);font-size:13px;font-weight:500;line-height:1.5;text-decoration:underline;text-decoration-color:transparent;text-underline-offset:5px;text-decoration-thickness:1px;transition:color .18s ease,text-decoration-color .18s ease}\n#create-rebrand .service-detail-link:hover,#create-rebrand .service-detail-link:focus-visible{color:var(--ink);text-decoration:underline;text-decoration-color:currentColor}\n#create-rebrand .service-visual{position:absolute;inset:24px auto 24px 24px;width:calc(42% - 24px);margin:0;overflow:hidden;border-radius:16px;background:var(--canvas);color:var(--emerald);display:flex;align-items:center;justify-content:center}\n#create-rebrand .service-visual-photo>img{width:100%;height:100%;object-fit:cover}\n#create-rebrand .service-visual-web>img{object-position:center 53%}\n#create-rebrand .service-visual-content>img{object-position:center 42%}\n#create-rebrand .service-visual-photo figcaption{position:absolute;left:16px;bottom:16px;max-width:calc(100% - 32px);padding:9px 13px;border-radius:99px;background:#FFFFFFF2;color:var(--ink);font-size:10px;line-height:1.3}\n#create-rebrand .visual-eyebrow{display:block;font-size:9px;line-height:1.4;font-weight:500;letter-spacing:.09em;text-transform:uppercase}\n#create-rebrand .search-art,#create-rebrand .acquisition-art,#create-rebrand .crm-art,#create-rebrand .identity-art{padding:24px;width:100%;max-width:580px}\n#create-rebrand .search-art-title{font-size:clamp(34px,3.8vw,48px);line-height:1.02;letter-spacing:-.045em;font-weight:500;margin:18px 0}\n#create-rebrand .search-art-title>span{color:var(--ink)}\n#create-rebrand .search-art-query{display:flex;align-items:center;gap:12px;background:var(--white);border-radius:99px;padding:14px 16px;font-size:12px;line-height:1.3;color:var(--ink)}\n#create-rebrand .search-art-query svg{width:18px;height:18px;flex:0 0 18px;stroke:currentColor;stroke-width:1.5;stroke-linecap:round}\n#create-rebrand .search-art-foundations{display:flex;flex-wrap:wrap;gap:8px 16px;font-size:10px;margin-top:16px;color:var(--ink)}\n#create-rebrand .search-art-channels{display:flex;gap:8px;margin-top:20px}\n#create-rebrand .search-art-channels span{padding:9px 13px;border-radius:99px;background:var(--emerald);color:var(--white);font-size:11px}\n#create-rebrand .acquisition-art>.visual-eyebrow,#create-rebrand .crm-art>.visual-eyebrow{margin-bottom:23px}\n#create-rebrand .channel-pair{display:grid;grid-template-columns:1fr 1fr;gap:12px}\n#create-rebrand .channel-pair>div{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:11px;padding:14px 12px;border-radius:14px;background:var(--white);font-size:11px;min-height:84px}\n#create-rebrand .channel-pair img{width:auto;height:30px;max-width:75px;object-fit:contain}\n#create-rebrand .flow-line{display:block;width:1px;height:12px;background:#063B2545;margin-inline:auto}\n#create-rebrand .acquisition-destination{display:flex;align-items:center;justify-content:center;gap:10px;padding:16px 12px;border-radius:12px;background:var(--white);font-size:12px;line-height:1.4;text-align:center}\n#create-rebrand .destination-dot{width:7px;height:7px;flex:0 0 7px;border-radius:50%;background:var(--emerald)}\n#create-rebrand .acquisition-outcome{text-align:center;padding:17px 12px;border-radius:12px;background:var(--emerald);color:var(--white);font-size:20px;letter-spacing:-.025em;line-height:1.2}\n#create-rebrand .crm-art-step{display:flex;align-items:center;gap:12px;padding:14px;border-radius:12px;background:var(--white);min-height:66px}\n#create-rebrand .crm-art-number{width:26px;height:26px;display:grid;place-items:center;flex:0 0 26px;background:var(--emerald);color:var(--white);border-radius:50%;font-size:10px}\n#create-rebrand .crm-art-step>div{display:flex;flex-direction:column;gap:4px}\n#create-rebrand .crm-art-step strong{font-size:15px;line-height:1.1;font-weight:500}\n#create-rebrand .crm-art-step>div>span{font-size:10px;line-height:1.3;color:var(--ink)}\n#create-rebrand .crm-art-status{font-size:9px;margin-left:auto}\n#create-rebrand .crm-art-line{display:block;margin-left:27px;width:1px;height:13px;background:#063B2545}\n#create-rebrand .crm-art-footer{display:flex;align-items:center;justify-content:space-between;gap:12px;margin-top:20px;font-size:10px;line-height:1.3}\n#create-rebrand .crm-art-footer img{width:100px;height:auto;max-height:32px;object-fit:contain}\n#create-rebrand .identity-logo{display:block;font-size:clamp(60px,7vw,88px);line-height:1;font-weight:700;letter-spacing:-.065em;margin:18px 0}\n#create-rebrand .identity-type{display:flex;align-items:center;gap:25px;padding-top:14px;border-top:1px solid #14161520;color:var(--ink)}\n#create-rebrand .identity-type>span:first-child{font-size:50px;line-height:1;letter-spacing:-.04em}\n#create-rebrand .identity-type>span:last-child{font-size:13px;line-height:1.4}\n#create-rebrand .identity-swatches{display:grid;grid-template-columns:repeat(4,1fr);gap:7px;margin-top:18px}\n#create-rebrand .identity-swatches span{display:block;height:30px;border-radius:6px;background:var(--emerald)}\n#create-rebrand .identity-swatches span:nth-child(2){background:var(--ink)}\n#create-rebrand .identity-swatches span:nth-child(3){background:var(--white)}\n#create-rebrand .identity-swatches span:nth-child(4){background:#D7DAD7}\n@media(max-width:1100px){#create-rebrand .service-item[open]{min-height:440px}\n#create-rebrand .service-item[open]>summary{padding-left:calc(40% + 24px);padding-right:24px;font-size:27px}\n#create-rebrand .service-panel{padding-left:calc(40% + 24px);padding-right:24px;padding-bottom:24px}\n#create-rebrand .service-visual{inset:18px auto 18px 18px;width:calc(40% - 18px)}\n#create-rebrand .service-description{font-size:15px}\n#create-rebrand .search-art,#create-rebrand .acquisition-art,#create-rebrand .crm-art,#create-rebrand .identity-art{padding:22px}\n#create-rebrand .crm-art-status{display:none}}\n@media(max-width:767px){#create-rebrand .services-heading{grid-template-columns:1fr;gap:24px;margin-bottom:32px}\n#create-rebrand .services-heading>p{font-size:16px;max-width:440px}\n#create-rebrand .service-item>summary{padding:23px 2px;gap:18px}\n#create-rebrand .service-item>summary h3{font-size:24px}\n#create-rebrand .service-item[open]{min-height:0;margin-block:12px;border-radius:20px}\n#create-rebrand .service-item[open]>summary{padding:24px 22px 20px;font-size:25px;align-items:flex-start}\n#create-rebrand .service-item[open]>summary h3{font-size:25px}\n#create-rebrand .service-toggle-mark{margin-top:3px;width:18px;flex-basis:18px}\n#create-rebrand .service-panel{padding:0 18px 24px;display:flex;flex-direction:column;gap:25px;min-height:0}\n#create-rebrand .service-visual{position:relative;inset:auto;width:100%;height:auto;aspect-ratio:1.3;border-radius:12px;min-height:0}\n#create-rebrand .service-visual:not(.service-visual-photo){aspect-ratio:auto;min-height:280px}\n#create-rebrand .service-copy{padding-inline:4px;min-height:0}\n#create-rebrand .service-lead{font-size:23px;margin-bottom:14px}\n#create-rebrand .service-description{font-size:15px;margin-bottom:21px}\n#create-rebrand .service-capabilities{gap:6px;margin-bottom:21px}\n#create-rebrand .service-capabilities li{font-size:10px;padding:7px 10px}\n#create-rebrand .service-detail-link{font-size:13px}\n#create-rebrand .service-visual-photo figcaption{left:10px;bottom:10px;max-width:calc(100% - 20px);padding:8px 10px;font-size:9px}\n#create-rebrand .search-art,#create-rebrand .acquisition-art,#create-rebrand .crm-art,#create-rebrand .identity-art{padding:20px}\n#create-rebrand .search-art-title{font-size:43px;margin:15px 0}\n#create-rebrand .search-art-query{padding:12px;font-size:10px;gap:9px}\n#create-rebrand .search-art-foundations{font-size:9px;gap:6px 12px;margin-top:12px}\n#create-rebrand .search-art-channels{margin-top:14px}\n#create-rebrand .search-art-channels span{font-size:10px;padding:8px 10px}\n#create-rebrand .visual-eyebrow{font-size:8px}\n#create-rebrand .acquisition-art>.visual-eyebrow,#create-rebrand .crm-art>.visual-eyebrow{margin-bottom:15px}\n#create-rebrand .channel-pair>div{padding:12px 8px;min-height:75px;gap:8px;font-size:10px}\n#create-rebrand .channel-pair img{height:24px;max-width:63px}\n#create-rebrand .flow-line{height:12px}\n#create-rebrand .acquisition-destination{padding:12px 8px;font-size:10px}\n#create-rebrand .acquisition-outcome{font-size:18px;padding:13px 8px}\n#create-rebrand .crm-art-step{min-height:52px;padding:10px;gap:10px}\n#create-rebrand .crm-art-step strong{font-size:13px}\n#create-rebrand .crm-art-step>div>span{font-size:9px}\n#create-rebrand .crm-art-line{height:9px;margin-left:23px}\n#create-rebrand .crm-art-number{width:24px;height:24px;flex-basis:24px;font-size:9px}\n#create-rebrand .crm-art-footer{margin-top:14px;font-size:9px}\n#create-rebrand .crm-art-footer img{width:82px;max-height:27px}\n#create-rebrand .identity-logo{font-size:75px;margin:18px 0}\n#create-rebrand .identity-type{padding-top:13px;gap:20px}\n#create-rebrand .identity-type>span:first-child{font-size:40px}\n#create-rebrand .identity-type>span:last-child{font-size:11px}\n#create-rebrand .identity-swatches{margin-top:16px}\n#create-rebrand .identity-swatches span{height:24px}}\n#create-rebrand .nav-links>a,#create-rebrand .nav-services-link,#create-rebrand .nav-services-trigger{text-decoration-line:underline;text-decoration-color:transparent;text-decoration-thickness:1px;text-underline-offset:5px;transition:color .18s ease,text-decoration-color .18s ease}\n#create-rebrand .nav-links>a:hover,#create-rebrand .nav-links>a:focus-visible,#create-rebrand .nav-links>a[aria-current],#create-rebrand .nav-services-link:hover,#create-rebrand .nav-services-link:focus-visible,#create-rebrand .nav-services-link[aria-current],#create-rebrand .nav-services.is-open .nav-services-link,#create-rebrand .nav-services-trigger:hover,#create-rebrand .nav-services-trigger:focus-visible,#create-rebrand .nav-services-trigger[aria-current],#create-rebrand .nav-services-trigger[aria-expanded=\"true\"]{color:var(--emerald);text-decoration-line:underline;text-decoration-color:currentColor}\n#create-rebrand .nav-services{display:flex;align-items:center;gap:2px}\n#create-rebrand .nav-services-link{display:inline-flex;align-items:center;min-height:40px;padding-block:12px;font-weight:500;line-height:1.2}\n#create-rebrand .nav-services-trigger{justify-content:center;width:24px;min-height:40px;padding:10px 6px;gap:0;flex-shrink:0}\n#create-rebrand .mega-links a:is(:hover,:focus-visible,[aria-current]) .mega-title{text-decoration:underline;text-decoration-thickness:1px;text-underline-offset:4px}\n#create-rebrand .mobile-service-links a[aria-current]{text-decoration-color:currentColor}\n#create-rebrand .whatsapp-float{position:fixed;right:clamp(20px,2.5vw,40px);bottom:24px;z-index:18;width:48px;height:48px;border-radius:50%;display:grid;place-items:center;background:var(--emerald);color:var(--white);box-shadow:0 6px 24px #14161518;transition:background-color .18s ease,color .18s ease}\n#create-rebrand .whatsapp-float svg{display:block;width:23px;height:23px}\n#create-rebrand .whatsapp-float:hover,#create-rebrand .whatsapp-float:focus-visible{background:var(--ink);color:var(--white)}\n#create-rebrand .whatsapp-float:before{content:'WhatsApp';position:absolute;right:60px;top:9px;padding:7px 12px;border-radius:999px;background:var(--ink);color:var(--white);font-size:11px;line-height:1.4;white-space:nowrap;opacity:0;pointer-events:none;transition:opacity .18s ease}\n#create-rebrand .whatsapp-float:hover:before,#create-rebrand .whatsapp-float:focus-visible:before{opacity:1}\n#create-rebrand .back-to-top{bottom:84px}\nbody.postid-9642.menu-is-open .whatsapp-float{visibility:hidden}\n@media(max-width:767px){#create-rebrand .whatsapp-float{right:20px;bottom:20px}\n#create-rebrand .back-to-top{bottom:80px}}\n@media(hover:none){#create-rebrand .whatsapp-float:before{display:none}}\n#create-rebrand .whatsapp-float{background:var(--ink);color:var(--white);transform:none;transition:background-color .18s ease,transform .18s ease,box-shadow .18s ease}\n#create-rebrand .whatsapp-float:hover,#create-rebrand .whatsapp-float:focus-visible{background:#000000;color:var(--white);transform:scale(1.035);box-shadow:0 8px 26px #14161525}\n#create-rebrand .footer-bottom{padding-right:88px}\n@media(max-width:767px){#create-rebrand .footer-bottom{padding-right:70px}}\n@media(prefers-reduced-motion:reduce){#create-rebrand .whatsapp-float{transition:none}\n#create-rebrand .whatsapp-float:hover,#create-rebrand .whatsapp-float:focus-visible{transform:none}}\n#create-rebrand .service-accordion.has-scroll-stack{\n  display: block;\n  border: 0;\n  isolation: isolate;\n  padding-bottom: 2px;\n}\n#create-rebrand .has-scroll-stack .service-scroll-card{\n  position: sticky;\n  top: calc(var(--service-stack-top, 116px) + var(--stack-index) * 8px);\n  z-index: calc(1 + var(--stack-index));\n  min-height: 450px;\n  margin: 0 0 clamp(120px, 24vh, 240px);\n  border: 0;\n  border-radius: var(--radius);\n  background: var(--white);\n  color: var(--ink);\n  box-shadow: 0 12px 32px #14161514;\n}\n#create-rebrand .has-scroll-stack .service-scroll-card:last-child{ margin-bottom: 0; }\n#create-rebrand .has-scroll-stack:focus-within .service-scroll-card{ position: relative; top: auto; }\n#create-rebrand .service-scroll-card-heading{\n  padding: 32px 32px 18px calc(42% + 32px);\n}\n#create-rebrand .service-scroll-card-heading h3{\n  margin: 0;\n  color: var(--ink);\n  font-size: clamp(23px, 2.35vw, 36px);\n  font-weight: 500;\n  letter-spacing: -.025em;\n  line-height: 1.15;\n}\n@media (max-width:1100px){#create-rebrand .service-scroll-card-heading{ padding-left: calc(40% + 24px); padding-right: 24px; }}\n#create-rebrand .insight-cover.insight-photo-cover{padding:0;display:block;position:relative;overflow:hidden;background:var(--canvas);aspect-ratio:1.5}\n#create-rebrand .insight-photo-cover img{width:100%;height:100%;object-fit:cover;transition:transform .4s ease}\n#create-rebrand .insight-card-link:hover .insight-photo-cover img{transform:scale(1.025)}\n@media(prefers-reduced-motion:reduce){#create-rebrand .insight-photo-cover img{transition:none}\n#create-rebrand .insight-card-link:hover .insight-photo-cover img{transform:none}}\n#create-rebrand .journal-page-hero{padding-bottom:clamp(40px,4.5vw,68px)}\n#create-rebrand .journal-page-hero .hero-copy{max-width:760px}\n#create-rebrand .journal-overview{padding-bottom:var(--space)}\n#create-rebrand .journal-controls{display:flex;justify-content:space-between;align-items:flex-end;gap:25px;margin-bottom:34px}\n#create-rebrand .journal-control{display:flex;flex-direction:column;gap:10px;font-size:11px;line-height:1.4;color:var(--ink);min-width:0}\n#create-rebrand .journal-control-search{width:360px;max-width:55%}\n#create-rebrand .journal-control select,#create-rebrand .journal-control input{appearance:auto;border:0;border-radius:999px;min-height:48px;height:48px;padding:13px 20px;background:var(--white);color:var(--emerald);font:400 14px\/1.3 inherit;min-width:0;width:100%;box-shadow:none}\n#create-rebrand .journal-control select{min-width:220px;font-family:inherit;font-size:13px}\n#create-rebrand .journal-control input{font-family:inherit;font-size:14px}\n#create-rebrand .journal-control :is(input,select):focus-visible{outline:2px solid var(--emerald);outline-offset:4px}\n#create-rebrand .journal-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--gap)}\n#create-rebrand .journal-card{background:var(--white);border-radius:var(--radius);overflow:hidden;min-width:0;box-shadow:0 10px 32px #14161508;scroll-margin-top:120px}\n#create-rebrand .journal-card[hidden]{display:none!important}\n#create-rebrand .journal-link{display:flex;flex-direction:column;height:100%}\n#create-rebrand .journal-cover{background:var(--emerald);color:var(--white);padding:28px;aspect-ratio:1.6;display:flex;flex-direction:column;justify-content:space-between;gap:22px;min-width:0}\n#create-rebrand .journal-cover-label,#create-rebrand .journal-cover-foot{font-size:9px;line-height:1.4;letter-spacing:.06em}\n#create-rebrand .journal-cover>div{font-size:clamp(32px,3.1vw,50px);line-height:1.02;font-weight:500;letter-spacing:-.045em}\n#create-rebrand .journal-copy{padding:27px 26px;display:flex;flex-direction:column;flex:1}\n#create-rebrand .journal-meta{display:flex;justify-content:space-between;gap:15px;font-size:10px;line-height:1.5;margin:0 0 20px;color:#48524C}\n#create-rebrand .journal-meta>span{color:var(--emerald)}\n#create-rebrand .journal-copy :is(h2,h3){font-size:clamp(23px,1.85vw,30px);line-height:1.2;letter-spacing:-.025em;font-weight:500;margin:0 0 28px;color:var(--ink)}\n#create-rebrand .journal-action{display:table;margin-top:auto;font-size:13px;line-height:1.5;color:var(--emerald);text-decoration:underline;text-decoration-color:transparent;text-underline-offset:5px;transition:text-decoration-color .18s ease,color .18s ease}\n#create-rebrand .journal-link:hover .journal-action,#create-rebrand .journal-link:focus-visible .journal-action{color:var(--ink);text-decoration-color:currentColor}\n#create-rebrand .journal-link:focus-visible{outline-offset:-4px;outline-width:3px;box-shadow:none;border-radius:var(--radius)}\n#create-rebrand .journal-more{display:flex;justify-content:center;margin-top:42px}\n#create-rebrand .journal-more:has(button[hidden]){display:none}\n#create-rebrand .journal-more button[hidden],#create-rebrand .journal-empty[hidden]{display:none!important}\n#create-rebrand .journal-more .button:hover{background:var(--ink);color:var(--white)}\n#create-rebrand .journal-empty{text-align:center;padding:35px 0}\n#create-rebrand .journal-empty p{font-size:16px;line-height:1.5;margin:0 0 20px}\n#create-rebrand .article-related{border-top:1px solid #14161520}\n#create-rebrand .article-related .section-head .button{flex-shrink:0}\n@media(max-width:1100px){#create-rebrand .journal-grid{grid-template-columns:repeat(2,minmax(0,1fr))}\n#create-rebrand .journal-cover>div{font-size:42px}}\n@media(max-width:767px){#create-rebrand .journal-controls{flex-direction:column;align-items:stretch;gap:22px}\n#create-rebrand .journal-control-search{max-width:none;width:100%}\n#create-rebrand .journal-control{gap:9px}\n#create-rebrand .journal-control select{width:100%;min-width:0}\n#create-rebrand .journal-control input{font-size:16px}\n#create-rebrand .journal-grid{grid-template-columns:1fr;gap:25px}\n#create-rebrand .journal-cover{padding:26px;aspect-ratio:1.5}\n#create-rebrand .journal-cover>div{font-size:43px}\n#create-rebrand .journal-copy{padding:25px 24px}\n#create-rebrand .journal-copy :is(h2,h3){font-size:27px;margin-bottom:25px}\n#create-rebrand .journal-meta{font-size:10px}\n#create-rebrand .journal-more{margin-top:30px}\n#create-rebrand .article-related .section-head{flex-direction:column;align-items:flex-start;gap:24px}}\n#create-rebrand .journal-controls{justify-content:flex-start}\n#create-rebrand .journal-control{width:min(300px,100%)}\n#create-rebrand .journal-select{position:relative;display:block;width:100%}\n#create-rebrand .journal-select:after{content:'';position:absolute;right:20px;top:50%;width:8px;height:8px;border-right:1.5px solid var(--emerald);border-bottom:1.5px solid var(--emerald);transform:translateY(-70%) rotate(45deg);pointer-events:none}\n#create-rebrand .journal-select select{appearance:none;-webkit-appearance:none;padding-right:48px}\n#create-rebrand .journal-cover-photo{padding:0;display:block;background:var(--canvas);overflow:hidden}\n#create-rebrand .journal-cover-photo img{width:100%;height:100%;object-fit:cover;transition:transform .4s ease}\n#create-rebrand .journal-link:hover .journal-cover-photo img{transform:scale(1.025)}\n@media(max-width:767px){#create-rebrand .journal-control{width:100%}}\n@media(prefers-reduced-motion:reduce){#create-rebrand .journal-cover-photo img{transition:none}\n#create-rebrand .journal-link:hover .journal-cover-photo 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To compare Google Ads management in Cyprus, ask for each of these items to be priced and explained individually.<\/p>\n<p>There is no single fee that makes sense for every business. Managing one local service campaign is a different job from managing several property developments, languages and overseas buyer markets. The useful question is: what work does the fee cover, and can the total investment produce customers at an acceptable cost?<\/p>\n<h2 id=\"cr-article-section-1\">What are you actually paying for?<\/h2>\n<div style=\"overflow-x:auto\" class=\"reading-table-wrap\" data-reading-table=\"1\" role=\"region\" tabindex=\"0\" aria-label=\"Table 1\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\">Cost<\/th>\n<th scope=\"col\">What it covers<\/th>\n<th scope=\"col\">What to confirm<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Advertising spend<\/td>\n<td>The media budget used to run ads through Google<\/td>\n<td>Who pays Google, the budget limit and who can change it<\/td>\n<\/tr>\n<tr>\n<td>Initial setup<\/td>\n<td>Research, campaign structure, ads and account configuration<\/td>\n<td>Whether an existing account needs rebuilding or only correcting<\/td>\n<\/tr>\n<tr>\n<td>Monthly management<\/td>\n<td>Monitoring, optimisation, testing and reporting<\/td>\n<td>The included campaigns, markets, languages and review process<\/td>\n<\/tr>\n<tr>\n<td>Measurement<\/td>\n<td>Form tracking, call enquiries and useful sales feedback<\/td>\n<td>Which actions count as conversions and whether tracking is tested<\/td>\n<\/tr>\n<tr>\n<td>Landing pages<\/td>\n<td>The page visitors reach after clicking an ad<\/td>\n<td>Whether design, copy, development and later changes are included<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>For the broader channel strategy, start with our <a href=\"https:\/\/createcy.com\/google-ads-in-cyprus\/\">guide to Google Ads in Cyprus<\/a>. This article focuses on buying and budgeting for the management service.<\/p>\n<h2 id=\"cr-article-section-2\">An illustrative monthly budget<\/h2>\n<p>The following is a planning example, <strong>not a CREATE price list, a Cyprus market average or a forecast of results<\/strong>. All figures exclude any applicable VAT and third-party fees.<\/p>\n<div style=\"overflow-x:auto\" class=\"reading-table-wrap\" data-reading-table=\"1\" role=\"region\" tabindex=\"0\" aria-label=\"Table 2\">\n<table>\n<thead>\n<tr>\n<th scope=\"col\">Illustrative item<\/th>\n<th scope=\"col\">First month<\/th>\n<th scope=\"col\">Following month<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Google advertising spend<\/td>\n<td>\u20ac1,500<\/td>\n<td>\u20ac1,500<\/td>\n<\/tr>\n<tr>\n<td>Campaign management<\/td>\n<td>\u20ac450<\/td>\n<td>\u20ac450<\/td>\n<\/tr>\n<tr>\n<td>One-time tracking setup<\/td>\n<td>\u20ac350<\/td>\n<td>\u20ac0<\/td>\n<\/tr>\n<tr>\n<td>One-time landing page work<\/td>\n<td>\u20ac650<\/td>\n<td>\u20ac0<\/td>\n<\/tr>\n<tr>\n<td><strong>Total<\/strong><\/td>\n<td><strong>\u20ac2,950<\/strong><\/td>\n<td><strong>\u20ac1,950<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p>In this scenario, a quote described only as \u201c\u20ac450 per month\u201d would leave most of the actual investment unexplained. Equally, an all-inclusive \u20ac1,950 quote would need to show how much reaches Google and how much pays for the service.<\/p>\n<p>Google allows advertisers to set an <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6385083?hl=en\">average daily budget<\/a>. For planning a monthly amount, its guidance uses 30.4 days. That describes the platform budget, not the agency fee or a promise of daily lead volume.<\/p>\n<h2 id=\"cr-article-section-3\">Which management fee model should you compare?<\/h2>\n<h3 id=\"cr-article-section-4\">A fixed monthly fee<\/h3>\n<p>A fixed fee makes planning straightforward when the scope is defined. Ask what happens if you add another development, service line or market. A low fixed price may cover a narrow task; a higher one may include copy, measurement and sales review. Compare the deliverables before comparing the headline.<\/p>\n<h3 id=\"cr-article-section-5\">A percentage of advertising spend<\/h3>\n<p>With this arrangement, the management fee changes as spend changes. Ask whether there is a minimum fee, which spend figure is used and whether a larger budget also brings more work. You should approve budget increases because the business case supports them.<\/p>\n<h3 id=\"cr-article-section-6\">A project or setup fee plus ongoing management<\/h3>\n<p>This can suit an account that needs a clear rebuild before regular optimisation. Request separate acceptance criteria for setup: tested conversions, approved ads, agreed targeting and working landing pages. The ongoing fee should then describe how the account will be managed after launch.<\/p>\n<h2 id=\"cr-article-section-7\">Why scope changes the cost<\/h2>\n<p>Consider two hypothetical Cyprus businesses. A repair company serves one district with one main offer. A developer promotes three projects to local and overseas buyers. The developer may need more landing pages, different messages, longer sales tracking and more coordination with the sales team.<\/p>\n<p>Neither business should pay for complexity it does not need. But reducing the fee by removing tracking or landing page work can leave you unable to judge the advertising properly. Our guide to <a href=\"https:\/\/createcy.com\/why-most-cyprus-businesses-fail-at-google-ads-2026\/\">why Cyprus businesses struggle with Google Ads<\/a> explains how disconnected campaigns and sales processes waste opportunities.<\/p>\n<h2 id=\"cr-article-section-8\">Judge the total cost against qualified enquiries<\/h2>\n<p>Agree on a qualified enquiry before launch. For a local service, it might mean someone in the service area asking for an available job. For a developer, it might require a suitable budget, project interest and a realistic buying timeframe.<\/p>\n<p>Then calculate two different figures:<\/p>\n<ul>\n<li><strong>Media cost per qualified enquiry:<\/strong> advertising spend divided by qualified enquiries.<\/li>\n<li><strong>Fully loaded cost per qualified enquiry:<\/strong> advertising, management and the relevant share of other campaign costs divided by qualified enquiries.<\/li>\n<\/ul>\n<p>Do not divide by every form submission if many submissions are duplicates, unsuitable or unreachable. For longer sales cycles, connect the enquiry to its eventual outcome using an organised <a href=\"https:\/\/createcy.com\/crm-systems-automation-cyprus\/\">CRM and follow-up process<\/a>.<\/p>\n<h2 id=\"cr-article-section-9\">What to ask for in a written quote<\/h2>\n<ol>\n<li>A separate line for advertising spend and management.<\/li>\n<li>The setup work, one-time costs and exclusions.<\/li>\n<li>The campaigns, locations, languages and landing pages included.<\/li>\n<li>The definition of a conversion and a qualified enquiry.<\/li>\n<li>Your account access, ownership and billing arrangements.<\/li>\n<li>A reporting example showing decisions and business outcomes.<\/li>\n<li>The contract length, notice period and handover terms.<\/li>\n<\/ol>\n<h2 id=\"cr-article-section-10\">Frequently asked questions<\/h2>\n<h3 id=\"cr-article-section-11\">Is the management fee paid to Google?<\/h3>\n<p>No. The management fee pays the provider managing the campaign. Advertising spend pays for media through Google. Confirm whether you pay Google directly or the provider invoices both items.<\/p>\n<h3 id=\"cr-article-section-12\">Should a small Cyprus business start with a large budget?<\/h3>\n<p>Start with a budget justified by your offer, customer value, capacity and available search demand. A focused test with working measurement is more informative than splitting a small budget across many unrelated services.<\/p>\n<h3 id=\"cr-article-section-13\">Does a higher management fee guarantee better results?<\/h3>\n<p>No. Ask what the additional scope achieves and how it will be measured. A fee alone does not establish competence, and a low fee does not reveal the total campaign cost.<\/p>\n<h2 id=\"cr-article-section-14\">Get a quote you can evaluate<\/h2>\n<p>CREATE\u2019s <a href=\"https:\/\/createcy.com\/paid-advertising-lead-generation-in-cyprus-create\/\">paid advertising and lead generation service<\/a> connects campaigns with the pages and follow-up they need. <a href=\"https:\/\/createcy.com\/request-a-quote-cyprus-turnkey-marketing-lead-generation\/\">Request a scoped proposal<\/a> with your service, target market, current account situation and intended advertising budget.<\/p>\n<\/div><\/div><\/section><\/article><section class=\"article-related shell section\"><div class=\"section-head\" data-reveal><h2>Keep<br><span class=\"heading-accent\">thinking.<\/span><\/h2><a class=\"button\" href=\"https:\/\/createcy.com\/blog\/\">View all insights<\/a><\/div><div class=\"journal-grid\" role=\"list\"><article class=\"journal-card\" role=\"listitem\" data-topics=\"28 13\" data-reveal data-reveal-delay=\"0\"><a class=\"journal-link\" href=\"https:\/\/createcy.com\/chatgpt-ads-cyprus\/\"><div class=\"journal-cover journal-cover-photo\"><img loading=\"lazy\" src=\"https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Development-screen-768x512.jpg\" alt=\"\" width=\"1600\" height=\"1067\" decoding=\"async\" style=\"object-position:center\" srcset=\"https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Development-screen-300x200.jpg 300w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Development-screen-768x512.jpg 768w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Development-screen-1024x683.jpg 1024w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Development-screen-1536x1024.jpg 1536w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Development-screen.jpg 1600w\" sizes=\"auto, (max-width:767px) calc(100vw - 40px), (max-width:1100px) 46vw, 30vw\" loading=\"lazy\"><\/div><div class=\"journal-copy\"><p class=\"journal-meta\"><span>AI search<\/span><time datetime=\"2026-10-12\">12 October 2026<\/time><\/p><h3>ChatGPT Ads Cyprus: How Can Your Business Get More Customers?<\/h3><span class=\"journal-action\">Read the insight<\/span><\/div><\/a><\/article><article class=\"journal-card\" role=\"listitem\" data-topics=\"13\" data-reveal data-reveal-delay=\"30\"><a class=\"journal-link\" href=\"https:\/\/createcy.com\/meta-ads-cyprus-likes-no-customers\/\"><div class=\"journal-cover journal-cover-photo\"><img loading=\"lazy\" src=\"https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Mobile-and-desktop-768x512.jpg\" alt=\"\" width=\"1600\" height=\"1067\" decoding=\"async\" style=\"object-position:center\" srcset=\"https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Mobile-and-desktop-300x200.jpg 300w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Mobile-and-desktop-768x512.jpg 768w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Mobile-and-desktop-1024x683.jpg 1024w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Mobile-and-desktop-1536x1024.jpg 1536w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Mobile-and-desktop.jpg 1600w\" sizes=\"auto, (max-width:767px) calc(100vw - 40px), (max-width:1100px) 46vw, 30vw\" loading=\"lazy\"><\/div><div class=\"journal-copy\"><p class=\"journal-meta\"><span>Paid media<\/span><time datetime=\"2026-10-12\">12 October 2026<\/time><\/p><h3>Why Are My Meta Ads in Cyprus Getting Likes but No Customers?<\/h3><span class=\"journal-action\">Read the insight<\/span><\/div><\/a><\/article><article class=\"journal-card\" role=\"listitem\" data-topics=\"13\" data-reveal data-reveal-delay=\"60\"><a class=\"journal-link\" href=\"https:\/\/createcy.com\/google-ads-wrong-audience-cyprus\/\"><div class=\"journal-cover journal-cover-photo\"><img loading=\"lazy\" src=\"https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Reporting-desk-768x512.jpg\" alt=\"\" width=\"1600\" height=\"1067\" decoding=\"async\" style=\"object-position:center\" srcset=\"https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Reporting-desk-300x200.jpg 300w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Reporting-desk-768x512.jpg 768w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Reporting-desk-1024x683.jpg 1024w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Reporting-desk-1536x1024.jpg 1536w, https:\/\/createcy.com\/wp-content\/uploads\/2026\/10\/CREATE-Insights-Reporting-desk.jpg 1600w\" sizes=\"auto, (max-width:767px) calc(100vw - 40px), (max-width:1100px) 46vw, 30vw\" loading=\"lazy\"><\/div><div class=\"journal-copy\"><p class=\"journal-meta\"><span>Paid media<\/span><time datetime=\"2026-10-12\">12 October 2026<\/time><\/p><h3>Why Are My Google Ads Reaching the Wrong People in Cyprus?<\/h3><span class=\"journal-action\">Read the insight<\/span><\/div><\/a><\/article><\/div><\/section><\/main>\n<footer class=\"footer\"><div class=\"shell\"><div class=\"footer-panel\" data-reveal><div class=\"footer-cta\"><div><p class=\"eyebrow\">Let\u2019s create what\u2019s next<\/p><h2>Make your next<br><span class=\"heading-accent\">move count.<\/span><\/h2><\/div><a class=\"button\" href=\"https:\/\/createcy.com\/request-a-quote-cyprus-turnkey-marketing-lead-generation\/\">Request a quote<\/a><\/div><div class=\"footer-contact-grid\"><div><p class=\"footer-label\">Email us<\/p><a href=\"mailto:info@createcy.com\">info@createcy.com<\/a><\/div><div><p class=\"footer-label\">Call us<\/p><a href=\"tel:+35796730883\">+357 96 730 883<\/a><\/div><div><p class=\"footer-label\">Let\u2019s 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a{font-size:13px;padding-block:4px}}<\/style><div class=\"menu\" id=\"cr-mobile-menu\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Main navigation\" hidden><div class=\"nav menu-head\"><a class=\"wordmark\" href=\"https:\/\/createcy.com\/\" aria-label=\"Create home\">create.<\/a><button class=\"menu-close\" type=\"button\" aria-label=\"Close navigation\"><svg viewBox=\"0 0 24 24\" fill=\"none\" aria-hidden=\"true\"><path d=\"m6 6 12 12M18 6 6 18\" stroke=\"currentColor\" stroke-width=\"1.5\" stroke-linecap=\"round\"\/><\/svg><\/button><\/div><div class=\"menu-scroll\"><div class=\"shell\"><div class=\"menu-layout\"><nav class=\"menu-links\" aria-label=\"Mobile navigation\"><a class=\"menu-link\" href=\"https:\/\/createcy.com\/portfolio\/\"><span class=\"menu-number\" aria-hidden=\"true\">01<\/span><span class=\"menu-link-label\">Our work<\/span><\/a><div class=\"menu-services\"><div class=\"menu-service-row\"><a class=\"menu-service-main\" href=\"https:\/\/createcy.com\/services\/\"><span class=\"menu-number\" aria-hidden=\"true\">02<\/span><span class=\"menu-link-label\">Services<\/span><\/a><button class=\"menu-services-toggle\" type=\"button\" aria-label=\"Expand services\" aria-expanded=\"false\" aria-controls=\"cr-mobile-service-links\"><span class=\"menu-disclosure-mark\" aria-hidden=\"true\"><\/span><\/button><\/div><ul class=\"mobile-service-links\" id=\"cr-mobile-service-links\" hidden><li><a href=\"https:\/\/createcy.com\/web-design-development-cyprus\/\" rel=\"noopener\">Web Design &amp; Development<\/a><\/li><li><a href=\"https:\/\/createcy.com\/seo-content-strategy-cyprus-create-digital-agency\/\" rel=\"noopener\">SEO &amp; AI Visibility<\/a><\/li><li><a href=\"https:\/\/createcy.com\/paid-advertising-lead-generation-in-cyprus-create\/\" rel=\"noopener\">Paid Advertising &amp; Lead Generation<\/a><\/li><li><a href=\"https:\/\/createcy.com\/crm-systems-automation-cyprus\/\" rel=\"noopener\">CRM &amp; Automation<\/a><\/li><li><a href=\"https:\/\/createcy.com\/branding-graphic-design-cyprus\/\" rel=\"noopener\">Branding &amp; Graphic Design<\/a><\/li><li><a href=\"https:\/\/createcy.com\/content-creation-cyprus\/\" rel=\"noopener\">Content Production<\/a><\/li><\/ul><\/div><a class=\"menu-link\" href=\"https:\/\/createcy.com\/about\/\"><span class=\"menu-number\" aria-hidden=\"true\">03<\/span><span class=\"menu-link-label\">About us<\/span><\/a><a class=\"menu-link\" href=\"https:\/\/createcy.com\/case-studies\/\" rel=\"noopener\"><span class=\"menu-number\" aria-hidden=\"true\">04<\/span><span class=\"menu-link-label\">Case studies<\/span><\/a><a class=\"menu-link\" href=\"https:\/\/createcy.com\/blog\/\"><span class=\"menu-number\" aria-hidden=\"true\">05<\/span><span class=\"menu-link-label\">Insights<\/span><\/a><a class=\"menu-link\" href=\"https:\/\/createcy.com\/contact\/\"><span class=\"menu-number\" aria-hidden=\"true\">06<\/span><span class=\"menu-link-label\">Contact us<\/span><\/a><\/nav><aside class=\"menu-aside\" aria-label=\"Contact CREATE\"><div class=\"menu-project\"><p class=\"eyebrow\">Let\u2019s create what\u2019s next<\/p><h2>Your next move.<br><span>Starts here.<\/span><\/h2><a class=\"button\" href=\"https:\/\/createcy.com\/request-a-quote-cyprus-turnkey-marketing-lead-generation\/\">Start a project<\/a><a class=\"menu-call\" href=\"https:\/\/calendly.com\/createcy-info\/15min\" target=\"_blank\" rel=\"noopener\">Book a 15-minute call<\/a><\/div><div class=\"menu-contact\"><a href=\"mailto:info@createcy.com\">info@createcy.com<\/a><a href=\"tel:+35796730883\">+357 96 730 883<\/a><\/div><nav class=\"menu-socials\" aria-label=\"Social media\"><a href=\"https:\/\/www.instagram.com\/create.cyprus\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><a href=\"https:\/\/www.facebook.com\/profile.php?id=61555181439307\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><a href=\"https:\/\/www.linkedin.com\/company\/create-cy\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a><\/nav><\/aside><div class=\"menu-bottom\"><span>Based in Cyprus, working globally.<\/span><span>CREATEAGENCY LTD<\/span><\/div><\/div><\/div><\/div><\/div>\n<\/div><script>\n(()=>{const root=document.getElementById('create-rebrand');if(!root)return;\n\nconst trigger=root.querySelector('.menu-toggle'),menu=document.getElementById('cr-mobile-menu'),close=root.querySelector('.menu-close'),header=root.querySelector('.site-header');\nconst serviceNav=root.querySelector('.nav-services'),serviceLink=root.querySelector('.nav-services-link'),serviceTrigger=root.querySelector('.nav-services-trigger'),serviceDropdown=document.getElementById('cr-services-dropdown');\nlet serviceCloseTimer=0;\nfunction 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