Quick answer: Create took over the digital implementation for Kantou Developers on 16 February 2026 and connected the website, SEO, content, paid media, CRM and analytics into one measurable real estate demand system. From the takeover date through 29 July 2026, the website generated more than 92,000 Google Search impressions and 3,200+ organic clicks. Across four Meta lead campaigns, the advertising layer recorded 53 platform-reported leads at a blended reported cost per lead of approximately €2.64.
Evidence note: Meta lead figures are platform-reported and are not presented as qualified buyers, viewings, reservations or completed sales. The search metrics use the post-takeover period so the case study does not attribute earlier performance to Create.
About Kantou Developers
Kantou Developers is a Cyprus real estate developer with multiple active residential projects. Create’s role was not limited to one campaign or one website task. The engagement connected the developer’s digital infrastructure across project pages, search visibility, paid acquisition, lead capture, CRM and ongoing performance measurement.
The objective was to build a repeatable system that could support multiple developments rather than market each property as an isolated campaign.
The challenge: multiple projects, one fragmented buyer journey
Real estate marketing becomes inefficient when website pages, project availability, paid campaigns, content and sales follow-up operate independently.
For a multi-project developer, that creates several risks:
- search visibility builds without clear project pathways;
- paid campaigns generate leads without consistent source tracking;
- content creates awareness without connecting to live inventory;
- website enquiries are separated from the CRM;
- performance decisions are made channel by channel instead of around buyer demand.
Create’s strategy was to connect those activities into one portfolio-level demand system.
The Create real estate demand system
The implementation gave each channel a defined commercial role:
- Search — capture persistent high-intent discovery.
- Content — build developer, project and location authority.
- Paid media — activate priority developments and current inventory.
- CRM — capture and structure enquiries.
- Analytics — connect activity to measurable acquisition signals.
No single channel was expected to solve the full buyer journey. The value came from making the channels work together.
What Create delivered
1. Website and project infrastructure
Create managed the website platform around a bilingual real estate journey, including project pages, hosting, maintenance and conversion-focused updates. The site became the owned destination for live project information and enquiry pathways.
2. Search architecture and SEO
The search system connected technical SEO, on-page optimisation, XML sitemaps, internal content architecture, Search Console and AI-readable public resources.
The architecture moved from broad authority into location and project demand: construction expertise and buyer education supported area-led searches around Nicosia, Latsia and GSP, while active developments such as IRIS, Elia and PHOS had dedicated project pathways.
3. Paid lead-generation campaigns
Meta campaigns were used to accelerate demand around priority inventory rather than replace organic search. The campaign stack included lead campaigns, traffic acquisition and retargeting capability.
Across four lead campaigns in the supplied Meta export, the platform reported 53 leads on €139.77 of lead-campaign spend, producing a blended platform-reported CPL of approximately €2.64.
4. CRM and lead capture
Website enquiry forms were connected directly to HubSpot so incoming leads could enter a structured follow-up environment. The system was designed around source labels, pipeline stages, ownership and next actions rather than leaving enquiries distributed across inboxes.
While HubSpot remained on the free plan during the evidence period, website leads could enter automatically and Meta leads required manual import. That constraint is important because it defines what attribution was and was not automated at the time.
5. Analytics and attribution
GA4, Search Console and campaign reporting were consolidated into the operating model so acquisition could be assessed across search and paid channels.
This measurement layer does not by itself prove property sales. It creates the infrastructure needed to connect future lead-quality, viewing, reservation and sales outcomes back to source.
6. Email and nurture infrastructure
Mailchimp infrastructure and consent-led database development were also incorporated so known demand could be nurtured beyond the initial website or campaign interaction.
The post-takeover results
From 16 February to 29 July 2026, the post-takeover Search Console period recorded:
- 92.6K Google Search impressions
- 3,290 organic Google clicks
- recurring first-page visibility across developer, project, location and construction-related searches
Alongside organic acquisition, the supplied Meta campaign export recorded:
- 53 platform-reported leads
- €139.77 in lead-campaign spend
- €2.64 blended platform-reported CPL
These results show two acquisition engines operating together: organic search building persistent visibility while paid media activates immediate project demand.
Search visibility at portfolio scale
The wider Search Console source window from January through 29 July 2026 recorded more than 116,000 impressions, 4,300+ clicks and an impression-weighted average position around 6.8.
Because Create’s digital takeover began on 16 February, those broader numbers are useful as a property baseline but are not used as Create-attributed growth figures. The post-takeover numbers remain the cleaner performance evidence.
Organic search became the core acquisition engine
In the current GA4 property, Google organic represented roughly 61% of active users across the broader January-to-July measurement window. That supports the strategic decision to use search as the persistent demand layer and paid media to accelerate live project priorities.
The combination matters in real estate because buyers rarely move from first impression to enquiry through one channel or one session.
Project pages became measurable search assets
The Search Console page report showed individual developments and supporting content earning meaningful organic visibility.
Examples included the main Projects page and dedicated development pages for IRIS, Elia and PHOS, while a Nicosia area guide generated substantial impressions and strong average search visibility.
This demonstrates how informational authority can support commercial project discovery when the internal architecture connects content to relevant developments.
Why the CRM layer matters
Lead generation without structured follow-up creates a measurement gap. By connecting website forms into HubSpot, Create established the foundation for each enquiry to carry a source, project interest, owner, stage and next action.
The next commercial measurement layer is therefore clear: record whether leads become contacted prospects, qualified buyers, viewings, reservations or sales and feed those outcomes back into campaign and content decisions.
What this case study proves
Kantou Developers demonstrates a full-service real estate marketing model rather than an isolated SEO or advertising campaign.
The implementation connected:
- website design and project infrastructure;
- hosting and maintenance;
- SEO and search architecture;
- content and developer authority;
- Meta lead generation;
- retargeting capability;
- WPForms and HubSpot CRM;
- GA4 and Search Console measurement;
- email nurture infrastructure.
That is the core difference between a set of marketing activities and a demand system: each channel produces evidence that can improve the next commercial decision.
How Kantou fits into Create’s real estate portfolio
Kantou complements Create’s other real estate case studies from a different angle. Square One demonstrates long-term developer marketing and search scale, while Palmera Gardens demonstrates an off-plan development system built from the ground up.
Kantou adds the clearest multi-channel lead-generation layer: organic visibility, active paid campaigns, CRM capture and portfolio-level project infrastructure operating together.
Evidence boundaries
This case study validates search visibility, organic clicks, Meta-reported leads and the implementation of connected lead infrastructure. It does not claim:
- 53 qualified property buyers;
- 53 unique sales opportunities;
- a specific number of viewings or reservations generated by Create;
- sales revenue attributable to SEO or Meta Ads;
- a guaranteed CPL or lead volume for future campaigns.
Those outcomes require verified sales-pipeline feedback beyond the acquisition data available in the evidence period.
Frequently asked questions
What did Create deliver for Kantou Developers?
Create connected website infrastructure, bilingual project pages, SEO, content architecture, Meta advertising, lead capture, HubSpot CRM, GA4, Search Console and email nurture infrastructure into one real estate demand system.
How much organic visibility was generated after the takeover?
From 16 February to 29 July 2026, the post-takeover Search Console period recorded approximately 92,600 impressions and 3,290 organic clicks.
How many leads did the Meta campaigns generate?
The supplied Meta export reported 53 leads across four lead campaigns, with €139.77 in lead-campaign spend and a blended platform-reported CPL of approximately €2.64. These are advertising-platform metrics, not independently verified qualified buyers or sales.
Was CRM included?
Yes. Website forms were connected directly to HubSpot, creating the foundation for source-labelled enquiries, pipeline stages, ownership and follow-up. Meta leads still required manual import while the account remained on HubSpot’s free plan.
Full Case Study
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