Choose a Google Ads expert by the quality of their diagnosis, measurement and decision-making. Before hiring someone in Cyprus, ask who owns the account, how they define a successful enquiry and what evidence they can show for the work they propose.
A polished presentation can make several providers look similar. The questions below help you compare how each one would manage your business, including what happens when a campaign underperforms. You do not need to become a Google Ads technician to ask them.
The 10 questions to ask
1. What would you investigate before proposing a campaign?
A useful answer starts with your offer, margins, capacity, customer journey and existing data. The specialist should want to understand where customers come from, which enquiries are valuable and whether your website can turn interest into action.
Ask for a short diagnosis in plain language. “We will increase traffic” is incomplete. “We need to separate requests for your main service from searches for jobs and training” gives you a concrete problem to discuss.
2. Will the business retain access to its account and data?
Agree who controls the advertising account, billing, analytics, tracking and landing pages. Your business should retain appropriate access, with the provider receiving the permissions needed for its work. Ask how access and assets are handed over if the relationship ends.
The answer should be understandable without relying on trust alone. Request a simple inventory of the accounts and assets involved.
3. What will count as a conversion?
A page view, a form submission and a completed sale are different events. Ask the provider to list the conversions they will measure and identify which ones drive campaign decisions.
For example, clicking a phone button signals interest, but does not prove that a call connected or became a booking. A good measurement plan acknowledges those gaps and explains how the sales team will help close them.
4. How will you tell a useful lead from a poor one?
Agree on a qualification rule that your team can apply consistently. A home service might require the right location and job type. A property enquiry might require a suitable budget and interest in an available development.
Ask what happens to that information after the salesperson records it. If it never reaches campaign reviews, the account may keep rewarding cheap submissions that do not become business. Our CRM and lead generation guide explains the connection.
5. How will you handle Cyprus locations and languages?
Ask the specialist to explain who should see the offer and where those people are likely to be. A Limassol service business serving nearby customers has a different brief from a Cyprus developer looking for buyers abroad.
Language planning should also cover the ad, landing page and sales response. An English campaign is incomplete if the enquiry reaches someone unable to continue the conversation. Look for a business explanation rather than a list of targeting settings.
6. What work is included after the campaign goes live?
Request an outline of the review process: search relevance, budget use, ads, conversion accuracy, landing pages and sales feedback. The provider should explain what it monitors and which findings lead to changes.
Do not judge the service by the number of edits alone. Some changes need time to produce useful evidence. Ask how the specialist avoids changing too many variables at once and how decisions are recorded.
7. Can you show relevant work with enough context?
A screenshot of a low cost per lead needs context. Ask about the business type, campaign period, media spend, lead definition and what happened after the enquiry. Clarify whether a case study includes several channels, because its overall results should not automatically be attributed to Google Ads.
For property businesses, our Kantou Developers case study is an example of the broader work to examine alongside your own brief. Relevance and transparent scope matter more than a striking number.
8. How are advertising spend and fees separated?
Ask for media spend, management, setup, tracking, creative and landing pages to be itemised. Confirm who approves budget changes and whether additional markets or services change the fee.
Compare the same scope across proposals. A provider responsible only for campaign settings is offering a different service from one also improving the enquiry page and reviewing qualified leads.
9. What will I learn from the monthly report?
Request a sample with client information removed. A useful report explains what happened, why the provider thinks it happened and what the next decision will be.
- How much was spent and on which priorities?
- How many relevant enquiries were generated?
- What did sales feedback reveal?
- Which problems remain unresolved?
- What will change next, and what requires your input?
Clicks and impressions help explain delivery. They should sit beside the outcomes your business actually needs.
10. What happens if results are weak or we stop working together?
Ask how the provider investigates weak results, communicates uncertainty and decides whether to narrow, pause or rebuild activity. An answer based entirely on spending more deserves further questions.
Also confirm the notice period, final reporting, account handover, creative ownership and landing page arrangements. Clear exit terms protect both sides and make the working relationship easier to manage.
A simple way to compare your shortlist
For each answer, record one of three outcomes: clear evidence, a reasonable plan, or unresolved. Do not turn this into a contest of who promises the most. Use it to identify which provider has understood your business and which gaps need resolving before launch.
Give each provider the same brief: service, market, available budget, website, current account situation and the kind of customer you want. Their proposed priorities should then be comparable.
Frequently asked questions
Does the specialist need to be based in my city?
Being nearby can help with meetings and local context. The essential questions are whether the provider understands your market, can communicate clearly and can demonstrate a suitable process.
Should I expect guaranteed leads or a guaranteed ranking?
Treat guarantees carefully. Ask what is being guaranteed, what counts as a lead and which conditions apply. An honest proposal can commit to scope, measurement and a review process without promising an auction outcome it cannot control.
Can an expert improve an existing account?
Potentially, but the first step is an assessment. An established account may need specific corrections rather than a complete rebuild. Ask what evidence supports the proposed changes.
Discuss your account with CREATE
Read our Google Ads overview and paid advertising service, then contact CREATE with your campaign objective and current challenges. A useful conversation should leave you clearer about the work your business needs.